• Conversion price crash
    Conversion price crash
    Personality-based targeting cuts the cost of acquiring fans. The Preferences Tool was used recently by London-based agency I-spy Marketing in a Facebook fanning campaign targeting 16-17 year olds for an ...
  • Get inside the customer's head
    Get inside the customer's head
    Preferences is the tool that mind-reads audiences. Take the demo tour at www.preferencetool.com
    It's based on 4 years of scientific research at Cambridge, and a database of over 6 mn personality profiles.