What makes individuals behave the way they do? Understanding personality involves the integration of psychology, neuroscience, statistics and mountains of data. Cambridge University has global leadership in all of these areas, and Cambridge Personality Research harnesses it for commercial use.
Our vision is of businesses knowing their audience as individuals. We allow marketers to treat customers to be people, not just ages and genders.
This is possible because we have built an automatic process for understanding of what makes individuals unique. It can be used to discover how to provide a customer with the best product or the most effective marketing for their personality. You wouldn't place an advertisement for a doll on a TV show about fast cars, but companies try to sell products most interesting for extroverts on TV shows aimed at introverts all the time.
We have launched Preference Tool . This is an online workflow for exploiting psychological insight in business. It brings instant personality insights to web sales marketing. With the tool, you can discover the personality of the people who buy the product or service you're selling. You can then find the keywords that would be most likely to target those kinds of people. See our Case Studies tab for the results.
Our cutting edge statistical methods have been developed over four years of scientific research at Cambridge University. We map the full range of human actions and mindsets, using an unprecedented dataset that combines millions of individuals' personalities with their consumer preferences and behaviours. We can study the target audience, behavior and habits of people - whether they smoke, or are currently on a 30 day healthy eating challenge, whether they travel or do sports. The result is our Cambridge 100-factor model, a unique statistical tool to predict the behaviour of any individual or group. We can model and predict the personality of any brand, product, action, audience or keyword.
Things you can do with us
Increase your CTR . Preferences helps you to find those who are most likely to buy your stuff or click on your advert.
Increase your Conversion Rate - target the right people . It will help you to build target groups based on people's personality, IQ, happiness, and more. Aim your campaign at those who fit your consumer's profile.
Adjust your message. Preferences allows you to split your target groups by personality, IQ, happiness, and more. Adjust your message to fit the receiver's profile.
Learn about the people that connect with your brand or product. Check their psycho-demographic profile and use it to enhance your targeting and shape the message.
Check out who connects with your competition. You can find out about others brands as well as your own.
Expand your keyword lists. Use preferences to generate long lists of keywords, enabling you to reach the perfect audience.
Write to us at
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