Personality-trait: emotional stability

Personality-trait: emotional stability

Emotional stability distinguishes individuals who are laid back and relaxed from those who are easily stressed and in touch with their emotions. Personality-trait: emotional stability

 

People who are too stressed become impossible to market to because they filter out unimportant messages, but people who are too relaxed are also impossible to market to because they are not motivated to act on your message. Marketing therefore must follow a careful balancing act between a call to action that is too urgent versus one that is not urgent enough, and there is no single answer for everyone - it depends on an individual’s emotional stability.

 

Example question: I remain calm under pressure.

Adjectives associated with emotional stability

Low High
Creative, Intense, In touch with their emotions, Stressed, Neurotic, Anxious, Emotionally reactive Relaxed, Calm, Stable, Does not necessarily mean that they feel positive emotions they just lack negative ones, Being too relaxed can lead to demotivation or searching out risky situations for adrenaline (for example see skydiving preference below)

Preferences associated with emotional stability

Based on our insights from www.PreferenceTool.com

Low High
Depression, Eye liner, Sylvia Plath, Oli Sykes (musician/band), "Sometimes, I hate myself", Lip piercings, Carrie (book) Computer engineering, Jim Rohn, SUCCESS Magazine, Skydiving, ESPN, Ultimate Frisbee, The Tipping Point (book), Mountain biking, Getting money, Couch surfing