Conscientiousness distinguishes organized and hard working people from people who are more impulsive and spontaneous. Conscientiousness is a top predictor of job performance and success, but people low in Conscientiousness are good to have around when the plan does not work out and some quick thinking is necessary. You’d want to market to people by Conscientiousness differently: those high in Conscientiousness would take longer to make a purchasing decision and would want to compare with other products, those low in Conscientiousness would be more likely to make a snap decision.
Example question: I make plans and stick to them.
| Low | High |
| Laid back, mentally flexible, performs well when things do not go to plan or cannot be planned for in advance, less driven by success and goals, cluttered, procrastinator | Careful, planning, painstaking, organized, self-disciplined, thorough, motivated, hard-working, reliable, on time, deliberate, workaholic, compulsive, perfectionist |
Based on our insights from www.PreferenceTool.com
| Low | High |
| Mr. Fish appreciation society, Flying spaghetti monster, Humon comics, Kraftwerk, "I have no idea what I am doing with my life", the Velvet Underground | National Honor Society, PoliceOne.com, Kaplan University, McKinsey Quarterly, Economics, Runners world magazine, Kim Burrell, Build.com |
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