Extraversion distinguishes people based on how engaged they are with the outside world, as opposed to people who are more contemplative and happy with their own company. Extraversted individuals are more likely to be the centre of a group of friends, and so this could make them important and influential individuals to target. If your product is one that’s best shared with friends, then target extrovert, but if your product can be enjoyed alone then introverts will like it.
Example question: I don't mind being the center of attention.
| Low | High |
| Introspective, quiet, less sociable, low key, less dependent on the social world, fewer friends (but not necessarily loners), needs less stimulation | Outgoing, friendly, enthusiastic, action-oriented, "Yes!", talkative, attention seeking, bored easily, unable to work alone |
Based on our insights from www.PreferenceTool.com
| Low | High |
| Harvest moon, Final Fantasy, Animé, Sherlock, Discworld, Richard Wagner, Stargate Atlantis, The Internet, MMORPGs, Dr. Who | Beer pong, Theatre, Cheerleading, Parties, Dancing, Usher, "I love being tan", Snookie |
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