Personality-trait: conscientiousness

Personality-trait: conscientiousness

Conscientiousness distinguishes organized and hard working people from people who are more impulsive and spontaneous. Conscientiousness is a top predictor of job performance and success, but people low in Conscientiousness are good to have around when the plan does not work out and some quick thinking is necessary. You’d want to market to people by Conscientiousness differently: those high in Conscientiousness would take longer to make a purchasing decision and would want to compare with other products, those low in Conscientiousness would be more likely to make a snap decision.

Example question: I make plans and stick to them.

Adjectives associated with conscientiousness

Low High
Laid back, mentally flexible, performs well when things do not go to plan or cannot be planned for in advance, less driven by success and goals, cluttered, procrastinator Careful, planning, painstaking, organized, self-disciplined, thorough, motivated, hard-working, reliable, on time, deliberate, workaholic, compulsive, perfectionist

Preferences associated with conscientiousness

Based on our insights from www.PreferenceTool.com

Low High
Mr. Fish appreciation society, Flying spaghetti monster, Humon comics, Kraftwerk, "I have no idea what I am doing with my life", the Velvet Underground National Honor Society, PoliceOne.com, Kaplan University, McKinsey Quarterly, Economics, Runners world magazine, Kim Burrell, Build.com